Jisoo BLISSOO — Jisoo | Image via BLISSOO Official Website

BLACKPINK’s Jisoo Launches Own Label ‘BLISSOO’

February 22, 2024

The iconic K-pop band BLACKPINK member Jisoo has surprised her fans by launching her own label. The agency is called BLISSOO. This means she’ll be handling her solo projects via her agency.

Jisoo confirmed the news on February 21 through her Instagram account. She shared her happiness about this new beginning with her followers. Hello, this is Jisoo,”. She said, “I’m excited to share my new start with BLISSOO. Stay tuned for what’s to come, as I’m dedicated to bringing joy and happiness to each and every one of you. Please continue to shower your love and support for Jisoo with BLISSOO, and also for BLACKPINK. Thank you.”

Jisoo Label ‘BLISSOO’ Is A Combination of BLISS, Symbolizing Complete Happiness

According to the official website of BLISSOO, its mission is all about spreading happiness in Jisoo’s unique style. “BLISSOO is JISOO’s new label, a combination of BLISS,
symbolizing complete happiness, and JISOO, an artist whose charm unfolds like a precious gift. The website says. “Transcending the boundaries of genres and fields, our mission is to share the happiness that JISOO creates in her own unique way”

The artist also launched official social media accounts for ‘BLISSOO’ along with the website. This will be the go-to place for all updates and news regarding Jisoo’s solo ventures.

Initially, there have been ongoing speculations about her possibly launching her solo venture, following in the footsteps of her bandmates Jennie and Lisa. After much anticipation, she put the rumors off by officially announcing the establishment of her solo label.

Even though the artist is focusing on her solo career through BLISSOO, she’s still part of BLACKPINK. Last year, all the BLACKPINK members renewed their contracts with YG Entertainment for group activities. So, while Jisoo handles her solo gigs with ‘BLISSOO’, her activities with BLACKPINK will still be managed by YG Entertainment.