Playlunch have continued the rollout for their as-yet-untitled second studio album with their second single of 2025, entitled ‘Keith’. The follow-up to February’s ‘Boys’ has been a staple of the band’s live show in the lead-up to its release, with clips of the band performing it gaining traction on TikTok. Now, the band have officially unveiled the self-described “bogan funk” song – complete with a humourous music video that literally re-enacts the story told in the song.
The titular ‘Keith’ is played in the video by Barry Hall, a retired AFL player who was the captain of the Sydney Swans between 2005 and 2008 and who earned the nickname ‘Big Bad Barry’ due to his confrontational manner on the field. In a press statement, the band explains that ‘Keith’ was written about a “psycho tradie neighbour”. “Inseparable from his Ute and beloved two-wheeler trailer, Keith would terrorise the streets verbally assaulting anyone who dared leave their car in the on-street parking out front of his house,” said frontman Liam Bell. “No matter who you are or where you come from, everyone knows a Keith.” The music video for ‘Keith’ can be viewed below.
Playlunch – ‘Keith’
To further promote the release of ‘Keith’, the band have set up a hotline for fans to call in and tell stories of their own personal ‘Keiths’ from their lives. The Keith Hotline can be reached by dialling 1800 353 484 – AKA 1-800 F KEITH. The band have also confirmed that the follow-up to their debut album, 2023’s Who’s Ready For A Good Time?, has been completed and will release later in 2025.
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